The only way Pakistan's exports of Goods & Services will quickly multiply and reach the ideal markets of the West is by immediately bringing a real ISO9000-2000 attitude or culture in all sectors that effect the country's economy.
For the past 3-1/2 years, I have brought this to the attention a number of times of the top level Pakistan Government officials. One of the biggest negatives that keeps the Pakistani Products & Services from gaining new markets or new customers in the lucrative West is the lack of FINISH, DETAIL or PACKAGING. Pakistan has to stop advancing precious time-finding excuses and blaming outside factors like political instability, trade barriers, quotas, weather etc responsible for poor economic performance.
If Pakistan starts producing Consistent Quality Products & Services that offer great value for their price and Package these to represent the Quality, I guarantee that in a short time solid Sales growth will take place.
ShaanTech in KEPZ is an apt model.
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Khudi ko kar buland itna keh har taqdeer sae pahlae |
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Khuda bandae sae yaeh poochae bata teri raza kya hae
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By Pervaiz Lodhie (email : plodhie@ledtronics.com)