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Quality of horticulture products should be regulated for boosting exports: Minister

ISLAMABAD: "We should have to regulate and standardize the quality of our horticulture products in order to capture international market and for subsequent enhancement of our exports."

This was said by Mr. Humayun Khan, Federal Minister during a meeting of Pakistan Horticulture Development and Export Board (PHDEB). Total trade of horticulture products in global markets is $ 77 billion, while Pak exports in this sector stand only at $106 million. There is immense scope to capture international market provided we develop better quality and standards, assured the Minister. "Our horticulture sector has enormous potential and there is need for the formulation of policies to exploit it", he added.

Earlier the Mr. Afaq Tiwana, Chirman of the PHDEP gave the participants of the meeting a briefing about structure, funding and achievements of Board. He informed that the Board was established in August 2002 with the mandate of developing/implementing export marketing strategies, creating an exports friendly environment and encouraging and facilitating the growers to "Grow for Exports". Its activities are financed through Export Development Fund.

The meeting was attended the members of the Pakistan Horticulture Development and Export Board, Mr. Khalid Saeed, Additional Secretary

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	Quality of horticulture products should be regulated for boosting exports: Minister ISLAMABAD: "We should have to regulate and standardize the quality of our horticulture products in order to capture international market and for subsequent enhancement of our exports." This was said by Mr. Humayun Khan, Federal Minister during a meeting of Pakistan Horticulture Development and Export Board (PHDEB). Total trade of horticulture products in global markets is $ 77 billion, while Pak exports in this sector stand only at $106 million. There is immense scope to capture international market provided we develop better quality and standards, assured the Minister. "Our horticulture sector has enormous potential and there is need for the formulation of policies to exploit it", he added. Earlier the Mr. Afaq Tiwana, Chirman of the PHDEP gave the participants of the meeting a briefing about structure, funding and achievements of Board. He informed that the Board was established in August 2002 with the mandate of developing/implementing export marketing strategies, creating an exports friendly environment and encouraging and facilitating the growers to "Grow for Exports". Its activities are financed through Export Development Fund. The meeting was attended the members of the Pakistan Horticulture Development and Export Board, Mr. Khalid Saeed, Additional Secretary
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