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PTV starts broadcasting programmes on child labour issue
ISLAMABAD July 15 : Pakistan Television Corporation and Pakistan Broadcasting Corporation have started broadcasting programs on issue of child labour besides number of articles being published in national dailies as part of a joint project of Ministry of Information & Broadcasting and ILOs launched to activate media for creating awareness on the issue.
The project aims at creating mass awareness and enhancing capacity of media organizations for accelerating Pakistan’s efforts in combating child labour.
Pakistan Broadcasting Corporation has started broadcasting dramas on this issue since August 2004 every Sunday on national hook up at 9.15pm. Whereas starting from this June PTV telecasts Urdu drama Serial “Masoom” on Thursday at 6.45pm on PTV-I from this June PTV World telecasts discussion programs and documentaries on every Tuesday at 6.15pm. In the print media about 80 articles have been published so far.
The project spanning over two years has set the target of telecasting 20 drams of 25 minutes duration on Pakistan Television, 8 discussion programs, 8 documentaries based on in-depth reports and interviews with the children and stakeholders and 15 spots and slogans.
Similarly Pakistan Broadcasting Corporation would be broadcasting 20 Urdu drams, 18 discussion programs 13 documentaries and 12 Jingles.
Capacity Building of media organizations to produce programs on child labour being one of the important objective of the project, 250 media managers, producers and journalists were bing trained on issues of child labour through workshops. 4 one day capacity Building Media Workshops have already been conducted in Karachi, Peshawar, Lahore and Quetta the fifth workshop is scheduled to take place in Islamabad on July 28th.